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Elements of Finlandia event in Sofia, Bulgaria

Jack Daniels


Many people know Finlandia Vodka, but few are familiar with the process behind its taste or with the principles that have inspired its unique design.


We invited people to discover the new bottle of Finlandia by experiencing the main principles of the brand: Nature, Distillation & Design.The “Elements of Finlandia” event took place in an abandoned luxury goods store in the centre of Sofia. It was thematically divided into two levels: an underground space covered with real grass, where the installations were experienced, and a ground floor where visitors could enjoy Finlandia cocktails and live DJ sets.

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