IQOS

THE TASK

Create an unforgettable and immersive event that celebrates 10 years of IQOS worldwide.

EXECUTION

Every element of the event was designed around the concept “Be in the Spotlight, Be IQONIC”, putting each of the 900 guests at the center of the experience.

From the moment they arrived, guests were welcomed by a custom rain installation - where the rain stopped as they passed through - setting the stage for a night of exclusivity. Inside, the experience continued with interactive touchpoints, including an IQOS Infinity Room, a magazine cover photoshoot installation, and a Glambot video station, ensuring everyone had their moment in the spotlight.

A dynamic, immersive 3D mapping display reinforced the essence of the brand, while the iconic DJ duo, Coco & Breezy kept the energy high. Every detail was curated to make IQOS guests feel like the center of attention, turning the night into an unforgettable celebration.