Jack Daniel’s Family of Brands & Super Premium Portfolio Brand Ambassador for Brown-Forman, Bulgaria

Company

ABOUT BROWN-FORMAN

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine-quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach and GlenDronach. Brown- Forman's brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide For more information about the company, please visit http://www.brown-forman.com

JOB DESCRIPTION

The Brand Ambassador will play a key role in the development and operational implementation of Brand Advocacy initiatives behind the portfolio of Brown-Forman (B-F) Bulgaria, across all domestic trade channels. It will deploy brand channel training plans, strengthen B-F Brand Advocacy and Bartender engagement capabilities, elevate speed/quality of trade executions, identify business opportunities and gain market & customer insights, ensure superb allocation of resources and enable our brands to win at the point of purchase.

The position will assume a "bridging role" between the local B-F Team - commercial and marketing, B-F Brand Advocacy global team, Distributor Partners (DPs) and market customers, closely working with them to secure the clear "translation" of the local brand strategies and plans into effective Brand Advocacy and channel activations. It will enhance B-F share-of-voice through continuous productive collaboration and will build rapport/trust among key customers through frequent interaction for the B-F portfolio.

KEY RESPONSIBILITIES:

  • Supports the on-trade strategic plans; and new line extensions to market; defines targets key outlets.
  • Influencer education in the market in on-trade and off-trade.
  • Leads the key Advocacy events and engagement programs.
  • Works closely with the brand team for Trade PR plans or highlights possible opportunities in that area.
  • Builds up a wide network within the Bulgarian bartender community, focusing on professional bartenders & bar managers (80% key cities – 20% seasonal).
  • Maintain a detailed knowledge of the history, production process, brand stories, brand values and messaging;
  • Understand the target consumer, attitudes and motivation by drinking occasion and how the Brands and channel "fit" with target consumer needs.
  • Conduct regular market visits. Visiting and working with the DP sales team and also visiting DP premises and further DP staff engagement and training.
  • The Brand Ambassador shall act as the key point of contact between BF and the on-trade teams of respective distributor partners to increase brand awareness, brand visibility and activation and drive increased sales volumes.

EXPERIENCE

  • 3-5+ years of significant trade experience (bartending or sales).
  • Prior experience in leading teams towards achieving targets.
  • Creative and inspiring approach to be able to delight customer and customers.
  • A commercial mindset is essential.
  • IT literate / Good MS Office & Google platforms and apps, Data analytics.
  • An existing network within the Bulgarian on trade is preferred.
  • Able to demonstrate excellent relationship-building and influencing skills across functions.
  • Foreign Languages: Fluent in English for internal communication.
  • Clear driving licence cat B.
  • Positive attitude, Team spirit, Entrepreneurial approach, Problem Solving / "Can Do" mentality.

WORKING CONDITIONS:

The position will be based in Sofia and reporting to the Sofia Brown-Forman office.

Must be: (a) willing to spend up to 40% of the time in the field (Sofia and key cities included), and (b) able to adjust working hours according to job requirements, which may involve time spent in the On-Trade on certain evenings (ideally up to two times a week).

Apply by sending your CV to b-fcareers@thekontakt.com